creative
leave Tulisa alone
Leave Tulisa Alone is a self-published fashion zine and visual love letter to the pop culture icon that is Tulisa. Inspired by her various eras, the zine reimagines her most memorable looks and glam through original styling and photography, all wrapped in the format of a tour programme design. It celebrates noughties pop culture, love of hun-ness, and that female boss attitude. The project blends fashion, fan culture and visual storytelling to honour her influence with admiration, style, and playful humour. the zine was Stocked at Unitom in Manchester, alongside leading titles such as Dazed, i-D and More or Less, and sold out.
bittersweet
Bittersweet is a personal exploration of the light and shade of love, expressed through six editorial-style fashion shoots, each inspired by a distinct emotion: Passion, Heartbreak, Reserved Love, Unrequited Love, Unconditional Love, and Self-Love. The concept emerged from my fascination with the full spectrum of love, influenced by both personal experience and emotional storytelling in film, including Dan Levy’s Good Grief, which inspired me to explore how love can lift you to cloud nine yet leave you in the depths of sorrow. I wanted to capture not just the romanticized aspects of love, but also its raw, complex, and often bittersweet realities.
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From concept to final image, I led every stage of the project. I began with extensive research and personal reflection, mapping each emotion to visual cues, styling, color palettes, and narrative direction. Each shoot was meticulously planned to communicate the core feeling of its emotion, from wardrobe choices and props to poses and locations. I directed, styled, photographed, and edited the series, ensuring each image maintained a cohesive narrative while remaining true to the emotion it explored.
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The resulting series presents a balanced portrayal of love, capturing its intensity, vulnerability, resilience, and joy. Bold, cinematic fashion choices were used to reflect each emotional state, while attention to detail in lighting, composition, and styling allowed the personality and story of each emotion to emerge. The collection showcases how fashion imagery can communicate complex emotional experiences, blending personal perspective with universal themes of love.
Steph
Steph began as a question and grew into a world. When my mum was pregnant with me, she was told she was having a girl, but I arrived as a boy. I always knew that, had I been a girl, my name would have been Stephanie. That question, Who would Stephanie have been if she had lived instead of me? became the foundation for an entire character and universe.
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From concept to final image, I approached Steph as both a narrative and visual experiment. I drew on my own memories, emotions, and experiences, layering them with imagined alternatives to explore how her life as a girl might have unfolded differently. The visual book became a tactile collection of imagery: songs, food, TV programmes, personal mementoes, and reimagined moments. Each page was a fragment of her identity, blurring the line between reality and imagination and creating a fully realised, emotionally resonant character.
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Styling was central to her storytelling. I explored the idea of a hard exterior and soft interior, using layered, structured garments as armour, sharp tailoring as protection, and carefully placed glimpses of skin and gentle poses to reveal vulnerability. Every shoot, collage, and final selection was part of a deliberate process to give Steph presence, energy, and depth.
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The final work is a fully realised character and a cohesive visual narrative, a blend of imagination and lived experience. It demonstrates my ability to conceive, develop, and execute a project from the initial spark of an idea to a polished, multi-dimensional outcome. Steph is not just a character, she is a world I built, a story I visualised, and a demonstration of my creative vision.
PRETTY LITTLE THING
This pitch for PrettyLittleThing explored fresh ways the brand could evolve its image and connect with audiences across multiple touchpoints. The first stage proposed a selection of new celebrity faces to front upcoming campaigns, positioning PLT alongside cultural figures that reflect its bold, trend-driven identity. The second stage centred around influencer activation, with a curated selection of looks styled specifically for an influencer collaboration and TikTok-led content, showing how the brand could expand reach through authentic, creator-led storytelling. Finally, I developed a party season campaign concept designed to capture the spirit of nightlife, self-expression and inclusivity, with direction spanning styling, casting and visual narrative. Together, these segments presented a dynamic, forward-thinking creative strategy for PLT’s next chapter.
DELULU YOU X SELFRIDGES
For this project, I responded to a professional creative brief in collaboration with Selfridges. Inspired by their reinvention of the Yellow Pages, which featured playful, tongue-in-cheek headlines for each product category in-store, I chose the headline “Am I the drama?” and developed it into the concept Delulu You, a vivid, playful exploration of the cinematic delusions we all experience. From imagining meeting the love of our life on a train platform to picturing ourselves as pop stars riding in an elevator, waiting for the doors to open onto the stage of our world tour, the project turned everyday moments into dramatic, dreamlike narratives.
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I conceived, produced, and created the project end-to-end. I began by developing a vision book filled with celebrities, pop culture references, delulu icons, and paired spreads that each told a unique delusional story. These spreads blended personal experience with universal comedic moments, building a visual language that was both humorous and cinematic.
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From the vision book, I designed seven to eight sequences of delusions that informed the final fashion shoot for Selfridges. Styling and location were used as storytelling tools. Outfits were carefully curated to bring each fantasy to life, from bold, cinematic looks to playful, intimate details. Locations were deliberately grounded and realistic to heighten the contrast between the imagined delusion and the everyday environment, reinforcing the narrative tension in each image. The shoot was presented in a style inspired by early noughties Steven Meisel.
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Delulu You celebrates the joy of imagination and the humour in our own cinematic fantasies, showing how everyday moments can feel epic, stylish, and utterly memorable. The concept positions Selfridges as a space where these playful delusions can come to life, using fashion, styling, and environment to turn imagination into reality, making the fantastical tangible and the ordinary extraordinary.
merch
This project was born from my interest in merchandise as a creative platform, particularly its connection to music culture and storytelling. Inspired by the idea of collaborating with musicians in the future, I set out to design and produce a series of original t-shirts that felt authentic and personal. Each design featured imagery I had created myself, transforming my visuals into wearable pieces that blurred the line between fashion and art. To bring the project to life, I developed and directed the full campaign, shooting and styling both editorial and e-commerce imagery that captured the spirit of the collection. The t-shirts were then stocked at Unitom as part of a creative pop-up, where the project existed not just as a concept but as a real product in a retail environment. The result was a project that not only showcased the t-shirts as products, but also communicated a wider creative vision of how merch can become an extension of identity, community, and culture.
enjoy yourself
Enjoy Yourself is a conceptual project that reimagines what pop culture and gay media could look like if they celebrated a broader spectrum of male bodies. The work directly critiques magazines such as Attitude, which frequently centre only one narrow body ideal on their covers, by instead placing different queer physiques at the forefront. The playful styling drew on aesthetics traditionally reserved for slim or athletic men, reframing what is deemed “sexy” when worn on other body types. Alongside this, I developed a fictional album campaign inspired by the sleek visual direction of early noughties pop, particularly Kylie Minogue’s Fever, one of the first pieces of pop imagery that fascinated me as a child. Combining fashion styling, photography, graphic design and cultural commentary, the project exists as both a mock magazine spread and an imagined album pamphlet, blurring the line between critique and creation. At its core, Enjoy Yourself aims to disrupt rigid beauty standards while celebrating queer males bodies as powerful, desirable and deserving of visibility within pop culture, and their community.
